Advertising, Marketing and Public Relations Managers – NOC 0124 SDG

65

Number of People Who Work in this Industry

$31,208

Median Income of People Working in this Occupation

2.3%

Chance this Occupation Will Be Impacted by Technology in the Next Decade

96.5%

Participation Rate
Percentage of the number of people currently working in the occupation as compared to the total number of people within the occupation as of the week of
May 1 to May 7 2016

4.2%

Unemployment Rate
Percentage of people looking for work as compared to the total number of people in the occupation as of the week of May 1 to May 7, 2016, when the unemployment rate was 7.8% in SDG and 5.3% in PR.

Education

of People Working in this Occupation

23.1% of the workforce has a secondary school diploma.

15.4% of the workforce has a College, CEGEP or non-university certificate or diploma.

23.1% of the workforce has a university diploma or degree.

23.1% of the workforce does not have a secondary school diploma.

Age of the Workforce

in this Occupation

61.5% of the workforce is age 45 to 64.

Sectors that Employ this Occupation

23% of advertising, marketing and public relations managers work in each of the Information and Cultural Services and Other Services sectors.

15% work in each of the following sectors: Manufacturing; Wholesale Trade; Professional, Scientific and Technical Services; and Educational Services.

Employment Outlook

The employment outlook in our region for 2017-2019 is fair. Employment is expected to remain relatively stable. Several positions will become available due to retirements. There are several unemployed workers with recent experience in this occupation. Bilingualism may be an asset.

Projected growth rate in Ontario: 1.1%-2%

More Information

What Else Do I Need to Know?

  • The number of businesses operating in the Professional, Technical & Education sector has grown since 2012 with a net gain of 73 businesses created between June 2013 and June 2014.
  • The sector locally is comprised of small businesses. 88.9% of businesses operating in the Professional, Technical & Education sector employ four people or less.
  • Employment outlooks were not assessed for Advertising, Marketing and Public Relations Managers (NOC 0124) in Ontario.* Information for a similar position is included to offer a comparison for employment opportunities.
  • Employment outlook is expected to be fair for Sales, Marketing and Advertising Managers (NOC 0611) in the Ottawa region.
  • This outlook is the result of an analysis of a number of factors that influence employment prospects in this occupation. Some of the key findings are that employment growth is expected to be moderate, a large number of people are expected to retire, and this occupation has recently experienced high levels of unemployment.
  • This is a large occupational group in the region with a labour force of about 570 at the time of the 2011 National Household Survey. Over the last few years, Ottawa experienced greater employment growth in this occupational group than the rest of the province. Advertising and related services and wholesale distributors of machinery and equipment and supplies have been key sources of employment for these managers. However continued restructuring by major media and newspaper producers in this region may temper the pace of future job growth for some of these managers. Applicants who are fluent in both English and French will also have improved job prospects.
  • For more information directly from local employers about this occupation, click on Professional, Technical & Education Services Sector.